Which AI tool is best for writing website copy?

Any mainstream assistant can produce a usable first draft with these prompts, including the AI built into your website builder. The quality of your fact sheet makes more difference than the choice of tool.

Will Google penalise my website for using AI-written copy?

Google's guidance focuses on whether content is accurate, original and helpful. It warns against generating many pages without adding value for users, which it treats as scaled content abuse. Carefully edited, accurate pages about your own business are a different situation.

Should I tell visitors that I used AI?

Google suggests considering giving readers context about how content was created, especially where it's automated. For a small business site that you drafted with AI and then rewrote and fact-checked yourself, it's a judgement call.

How long should homepage copy be?

Long enough to answer what visitors need before taking the next step, and no longer. Google states that content length alone doesn't matter for ranking, so write for clarity rather than a word count.

Can AI write my meta titles and descriptions?

Yes, as a starting point. Review them like any other copy: Google's guidance specifically mentions checking AI-generated titles and meta descriptions, and each page should have its own specific description.

AI Prompts for Website Copy (ChatGPT, Claude, Gemini)

Why AI website copy often sounds generic

An AI assistant writes the most likely version of whatever you ask for. Ask for "a homepage for a bakery" and you get the average bakery homepage: warm, passionate, committed to quality. It isn't the tool being lazy. It simply has nothing specific to work with.

The fix isn't a cleverer prompt. It's better input: your facts, your customers' words and clear limits on what the AI may claim. Every prompt below is built around that.

Step 1: write a one-page fact sheet

Before you open any AI tool, fill this in once. You'll paste it under every prompt.

FACT SHEET
Business: [what you do, in one sentence]
For: [who you help, and where]
Main action: [book a call / request a quote / buy]
Services and prices: [list, with real or "from" prices]
Proof I really have: [years trading, qualifications, real reviews]
Words my customers use: [phrases from emails, reviews, calls]
Tone: [3 adjectives]. Never use: [words you dislike]
Don't mention: [anything off-limits]

The "proof I really have" line matters most. AI tools fill gaps with plausible inventions. When the real proof is in front of them, and you forbid anything else, there's less to invent.

Step 2: the prompts

Replace everything in [brackets] and paste your fact sheet underneath each prompt.

1. Let the AI interview you

Before writing anything, interview me about my business so you can write my website. Ask one question at a time, 10 questions maximum, focusing on what my customers worry about before they buy and what makes me different. Then summarize what you learned in 8 bullet points and wait for my approval.

Use this first. The questions tend to surface the specific details that generic copy lacks.

2. Find your customers' words

Below are real messages and reviews from my customers. Extract: (a) the problems they describe, in their own words, (b) the results they mention, (c) exact phrases worth reusing on my website. Quote, don't paraphrase. Don't add anything that isn't in the text.
[paste messages or reviews]

3. Homepage headline options

Using my fact sheet, write 12 homepage headlines in three groups: 4 that state the result, 4 that name the customer, 4 that name the problem. Maximum 9 words each. No questions, no puns, and none of these words: elevate, unlock, seamless, journey. Then recommend one and explain why in two sentences.

4. Homepage, one section at a time

Write my homepage one section at a time and wait for my OK between sections: 1) headline and one-line subheading, 2) three reasons to choose me, each backed by a fact from the fact sheet, 3) how working with me works, in 3 steps, 4) a short proof section using only the proof listed, 5) a closing call to action to [main action]. If a fact is missing, write [NEEDS FACT] instead of inventing it.

The [NEEDS FACT] instruction is the most useful line in this article. It turns invented claims into visible gaps you can fill yourself.

5. A service page that answers objections

Write a page for [service]. Open with the situation the visitor is in. Then cover: what's included, what's not included, the price or "from" price [price], how long it takes, and the 5 objections a careful buyer would have, each answered honestly in 2 sentences. End with one clear next step. Short paragraphs, no filler.

6. Buttons, forms and the small words

Write the microcopy for my contact page: a 2-sentence intro, form field labels, helper text for the message field, 3 options for the send button (4 words max, not "Submit"), the confirmation message after sending, and one line explaining what happens next and when. Tone: [tone].

7. The skeptical-visitor review

Act as a skeptical first-time visitor who has never heard of me. Read the page below and list every vague claim, every piece of jargon, every unanswered question, and every sentence a competitor could use unchanged. Don't rewrite anything. Give a one-line fix for each problem.
[paste page]

8. The claim checker

List every factual claim in the text below: numbers, years, results, guarantees, comparisons, quotes. For each one, say whether it appears in my fact sheet. Mark anything not in the fact sheet as UNVERIFIED.
[paste text]

Want a ready-made set to sit alongside these? The AI Website Launch & Care Kit includes a separate library of 8 prompts (site brief, homepage, service page, About, FAQ, meta tags, alt text and "rewrite in my voice") inside a Notion workspace, next to the edit and launch steps.

Step 3: the human edit pass

AI gives you a draft. The edit makes it yours. Google's guidance on generative AI content says it is critical to fact-check and review AI-generated content before publishing, and that this applies to titles, meta descriptions and image alt text as well. For every page:

Check every claim against your fact sheet, or run prompt 8. Delete anything you can't prove.
Remove any invented testimonial, statistic or award. All of them.
Replace generic adjectives ("high-quality", "tailored") with one concrete detail.
Read the page aloud. Rewrite anything you wouldn't say to a customer's face.
Cut about a fifth. AI drafts tend to run long.
Check that phone numbers, prices and hours match on every page.

When every page has passed, work through the website launch checklist before you publish.

Does Google penalise AI-written website copy?

Google's documentation focuses on the quality of content rather than how it was produced. It asks you to focus on accuracy, quality and relevance, and it warns that using generative AI to create many pages without adding value for users may violate its spam policy on scaled content abuse.

A small business site with a handful of carefully edited, accurate pages is a very different thing from mass-produced pages. For the search side of your copy, such as titles, descriptions and keywords, see the small business SEO checklist.

Keep your prompts, facts and pages in one place

Prompts work best when your fact sheet, drafts and checklist live together. The AI Website Launch & Care Kit ($17, Notion free plan) puts a prompt library, a dedicated human edit pass, launch and SEO steps and a maintenance schedule in one workspace, for any website builder.

Facts checked on 2 November 2026 against Google Search Central documentation (see sources). AI tools change quickly; these prompts are written to work with any mainstream assistant.

AI and ChatGPT Prompts for Website Copy That Sounds Like You